Empowering the next generation of USC start-ups
TroyLabs is a student-run organization sponsored by the
USC Lloyd Greif Center for Entrepreneurial Studies
For internal team
BUILD with USC's top early-stage startups, make life-long friends, and thrive in an incredible community
For startup founders
Supercharge your startup: go from product to LAUNCH, meet potential investors, and win equity-free funding
For Investors
Access a thriving ecosystem of funding-ready startups, connect with visionary entrepreneurs, and unlock diverse student talent

Building an ecosystem for USC startups to thrive

BUILD Startups
DEMO Attendees
We facilitate a pipeline for startup growth
BUILD Accelerator
8 week accelerator for a cohort of 4-5 USC startups, culminating with a pitch competition. We provide mentorship from past founders and industry leaders, unparalleled resources, and consulting services across tech, design, marketing, and finance.
IGNITE Community
A community focused on fostering entrepreneurial growth through fireside chats with founders and investors, and skill-based workshops. Past events include meet-and-greets with firms like 8VC, Harlem Capital, and JMI Equity. Open to all!
Learn More
Demo Exhibition
USC's largest student-run entrepreneurship conference featuring 50+ SoCal startups, a pitch competition, keynote speaker, and hands-on workshops. 1000+ attendees every year, including investors, entrepreneurs, and students.
Turning Good Ideas Into Great Companies
Close-knit community
New member mentoring
Expansive network
Educational workshops
Weekly speaker events
. . . and free pizza!
Apply Now
Applications will re-open in Fall 2024!

Join USC’s premier startup community

Want to help startups?

Drive innovation with us. Connect, collaborate, and create with leaders in the startup scene.
Applications will open in Fall 2024!

Do you have a startup?

Launch your startup with our accelerator program. Get support, mentorship, and resources to succeed.
Applications will open in Fall 2024!